Josh Haines

Josh Haines

VP Digital Products , Rolls-Royce Defense

I am a software engineering and platform transformation executive with 17+ years of experience leading modernization efforts inside complex and regulated industrial enterprises. My work centers on building scalable operating models for secure software delivery aligning engineering, governance, and business outcomes in environments where compliance, risk management, and global coordination are critical.

At Rolls-Royce, I founded and scaled a Software Factory that institutionalized a secure-by-design DevSecOps model across multiple divisions and geographies. What began as a startup-style initiative in a Defense accelerator evolved into an enterprise platform capability supporting 300+ developers and applications serving 20,000+ users across regulated cloud and high-assurance environments. I currently serve as Vice President of Digital Products and Head of Group Software Factory, responsible for engineering strategy, cross-division adoption, and delivery governance across global teams.

My background in engineering and manufacturing provides a systems-level perspective on digital transformation bridging operational realities with modern cloud-native delivery practices.

I live with my wife Chris and daughters Jenny and Nora. I hold a BS in Materials Engineering and an MS in Engineering from Purdue University.

Book

Daring Greatly

How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead.
Book

Traction

Get a Grip on Your Business.
Book

Dare to Lead

Brave Work. Tough Conversations. Whole Hearts.
Book

Strong Ground

The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit.
Book

High Growth Handbook

The playbook for growing your startup into a global brand.
Book

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers - Straight Talk on the Challenges of Entrepreneurship.
Book

Reset

How to Change What's Not Working.
Book

So Good They Can't Ignore You

Why Skills Trump Passion in the Quest for Work You Love.
Talk

Submarines DevCon 2025 Keynote Speech

I was asked to give a keynote speech at the Rolls-Royce Submarines Developer Conference in February 2025. The post below contains some sanitized details of the talk for both attendees to reference and others to learn from.
Book

Right Kind of Wrong

The Science of Failing Well.
Article

PGP, GPG, Yubikeys, Oh My!

A cheatsheet for setting up and managing PGP/GPG keys on a Yubikey, including SSH key generation, GPG backup and restore, and updating expiring subkeys.
Book

First, Break All the Rules

What the World's Greatest Managers Do Differently.
Book

Escaping the Build Trap

How Effective Product Management Creates Real Value.
Book

A World Without Email

Reimagining Work in an Age of Communication Overload.
Book

Turn the Ship Around

A True Story of Turning Followers into Leaders.
Book

Zero to One

Notes on Startups, or How to Build the Future.
Book

No Rules Rules

Netflix and the Culture of Reinvention.
Book

Switch

How to Change Things When Change Is Hard.
Book

Building a Storybrand

Clarify Your Message So Customers Will Listen.
Book

Supercommunicators

How to Unlock the Secret Language of Connection.
Book

Anxious Generation

How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness.
Podcast

Behind the Product Podcast

I was recently a guest on the Behind the Product podcast. We discussed my career, digital transformation, and the Rolls-Royce Software Factory.
Book

Nudge

Small nudges, big changes: Improving decisions about health, wealth, and happiness.
Book

Your Next Five Moves

Master the Art of Business Strategy.
Book

Nonviolent Communication

A Language of Life: Life-Changing Tools for Healthy Relationships.
Book

Quit

The Power of Knowing When to Walk Away.
Book

Wiring the Winning Organization

Liberating Our Collective Greatness through Slowification, Simplification, and Amplification.
Book

Made to Stick

Why Some Ideas Survive and Others Die.
Book

Range

Why Generalists Triumph in a Specialized World.
Book

Thinking Fast and Slow

Daniel Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.
Book

Only the Paranoid Survive

How to Exploit the Crisis Points That Challenge Every Company.
Book

Make Space to Lead

Break Patterns to Find Flow and Focus on What Matters.
Book

The Icarus Deception

How High Will You Fly?
Book

The Fiefdom Syndrome

The Turf Battles That Undermine Careers and Companies - And How to Overcome Them.
Book

Fear of Missing Out

Practical Decision-Making in a World of Overwhelming Choice.
Book

Tribes

We Need You to Lead Us.
Book

Making Work Visible

Exposing Time Theft to Optimize Work & Flow.
Book

Finite and Infinite Games

A Vision of Life As Play and Possibility.
Book

Change

How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times.
Book

Software Architect Elevator

Redefining the Architect's Role in the Digital Enterprise.
Book

The Culture Code

The Secrets of Highly Successful Groups.
Book

Decision Quality

Value Creation from Better Business Decisions.
Book

The Digital Mindset

What It Really Takes to Thrive in the Age of Data, Algorithms, and AI.
Book

Essentialism

The Disciplined Pursuit of Less.
Book

Multipliers

How the Best Leaders Make Everyone Smarter.
Book

Sharks in the Moat

How to Create Truly Secure Software.
Book

The Clean Coder

A Code of Conduct for Professional Programmers.
Book

Think Again

The Power of Knowing What You Don't Know.
Book

Clean Architecture

A Craftsman's Guide to Software Structure and Design.
Book

The Dip

A Little Book That Teaches You When to Quit (and When to Stick).
Book

Upstream

The Quest to Solve Problems Before They Happen.
Book

The Value Flywheel Effect

Power the Future and Accelerate Your Organization to the Modern Cloud.
Book

XLR8

Building Strategic Agility for a Faster-Moving World.
Book

Talking to Strangers

What We Should Know about the People We Don't Know.
Book

Breath

The New Science of a Lost Art.
Book

Mindset

The New Psychology of Success.
Book

Container Security

Fundamental Technology Concepts that Protect Containerized Applications.
Book

Working Backwards

Insights, Stories, and Secrets from Inside Amazon.
Book

The Servant

A Simple Story About the True Essence of Leadership.
Book

Build

An Unorthodox Guide to Making Things Worth Making.
Book

How to Have Impossible Conversations

A Very Practical Guide.
Book

Understanding Software

Max Kanat-Alexander on simplicity, coding, and how to suck less as a programmer.
Book

DevOps for the Modern Enterprise

Winning Practices to Transform Legacy IT Organizations.
Book

The Art of Business Value

This book explores what business value means, why it matters, and how it should affect your software development and delivery practices.
Book

Indistractable

How to Control Your Attention and Choose Your Life.
Book

The Startup Way

How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth.
Book

The Fearless Organization

Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth.
Book

Hyperfocus

How to Be More Productive in a World of Distraction.
Book

Deep Work

Rules for Focused Success in a Distracted World.
Book

Accelerate

The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations.
Book

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.
Book

The Delicate Art of Bureaucracy

Digital Transformation with the Monkey, the Razor, and the Sumo Wrestler.
Book

A Seat at the Table

IT Leadership in the Age of Agility.
Book

Ask Your Developer

How to Harness the Power of Software Developers and Win in the 21st Century.
Book

Linchpin

Are You Indispensable?
Book

Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs.
Book

Team Topologies

Organizing Business and Technology Teams for Fast Flow.
Book

The DevOps Handbook

How to Create World-Class Agility, Reliability, & Security in Technology Organizations.
Book

The Innovator's Dilemma

When New Technologies Cause Great Firms to Fail (Management of Innovation and Change).
Book

Clean Code

A Handbook of Agile Software Craftsmanship.
Book

Sooner Safer Happier

Antipatterns and Patterns for Business Agility.
Book

Project to Product

How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework.
Book

War and Peace and IT

Business Leadership, Technology, and Success in the Digital Age.
Book

The Unicorn Project

A Novel about Developers, Digital Disruption, and Thriving in the Age of Data.
Book

The Phoenix Project

A Novel about IT, DevOps, and Helping Your Business Win.
Book

Radical Candor

Be a Kick-Ass Boss Without Losing Your Humanity.
Talk

The Chemistry of Innovation

I was asked to give a keynote speech at the TechPoint Community Connect event July 2026. The post below contains an expanded readable version of what I discussed including some graphics and the actual slide-deck embedded. If you missed the talk, this post is a great way to catch up on what was discussed.